Life insurance comes in a few main forms, and most of the confusion comes from comparing them on the wrong basis. They are not three versions of the same product. Each one answers a different question about how long you need coverage and what you want it to do.
Term life
Term insurance covers a set period, commonly ten, twenty or thirty years. If the insured person dies during the term, the policy pays the death benefit. If not, the coverage ends. Because it is pure protection with no savings feature, term is usually the lowest cost for a given amount of coverage. It suits needs that have an end date, such as raising children, paying a mortgage or covering a business loan.
Whole life
Whole life is a permanent policy. Premiums are generally level, coverage continues for life as long as premiums are paid, and the policy builds a cash value that grows on a schedule set by the insurer. Some policies also pay dividends, which are not guaranteed. The trade-off is cost: premiums are higher than term for the same death benefit because you are paying for lifelong coverage and the cash value.
Universal life
Universal life is also permanent but more flexible. Within limits, the owner can adjust the premium and sometimes the death benefit. Variations differ in how the cash value is credited: some track a stated rate, some follow an index, and some are invested in sub-accounts. Flexibility can be useful, but it also means the policy needs regular review, because a policy that is underfunded can lapse.
How to choose
Start with the need, not the product. If the need is temporary and the budget matters, term is often the first thing to look at. If the need is lifelong, such as estate liquidity or leaving something to heirs, a permanent policy may be worth comparing. Many households use both: term for the years when the family depends on income, and a smaller permanent policy for the long run.
What to compare
Ask for the guaranteed numbers separately from the projected ones. Ask what the premium has to be to keep the policy in force. Ask about fees, surrender charges and what happens if you stop paying. Compare the financial strength of the insurer. And ask the person selling the policy how they are paid, because the answer helps you judge the advice.
This article is general information, not legal, tax, investment or insurance advice. Speak with your own advisers about your situation.

