Bobby

Why Bobby charges providers a flat dollar

2026-10-19  •  2 min read

Yellow taxi cab from above
Photo: Yellow taxi cab from above, via Wikimedia Commons (CC0, public domain dedication)

Most service apps take a percentage of every job. That works for the platform when prices rise and works against the provider doing the work. A cleaner who raises a price to cover a higher cost of living watches part of the increase go to the app.

Bobby takes a flat $1 for each completed service. The fee does not change with the size of the job, so a provider knows their cost before they accept the work, and customers are not paying a hidden markup built on top of the provider's rate.

Why one app

New Yorkers use the same few services again and again: a ride, a cleaner, a babysitter, a barber, someone to fix a leak. Each of those usually has its own app, its own account and its own fee structure. Bobby puts them in one place, starting with ride-hailing and taxis, cleaning, babysitting and nannies, elderly care, home repair and grooming.

What stays hard

A low fee only works if volume is high, which means the app has to earn trust on both sides of every job. Providers need steady work and customers need reliable people. That is the part no pricing model solves, and it is where most of the effort goes.

This article describes a business model. It is not an offer of securities.

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